Every woman knows that the initial thing you do before wearing a brand new pair of shoes is to eliminate the tags from the soles.
Something that Fearne Cotton forgets to do as she arrived for work this morning in a pair of black heels - that still displayed their cost stickers.
The presenter was snapped walking into Radio One tiring waist-high powder-blue trousers, her t-shirt paying homage to punk star Siouxsie Soux tucked in them.
But it was her black shoes boots that drew the most notice as she flashed the price tickets on the soles as she made her way indoors the radio studios in central London this morning.
Not that Fearne, 28, seemed to care as she walked past the cameras, seemingly unaware to their presence.